How to Build an Automated Multi-Channel Content Pipeline with Antigravity: Google Docs to WordPress & Social Media
How to Build an Automated Multi-Channel Content Pipeline with Antigravity
Publishing content across multiple channels — Google Docs, WordPress, and social media — typically involves tedious copy-pasting, reformatting, and manual scheduling. Antigravity eliminates this friction by connecting your content sources into a single automated pipeline, enabling true one-click publishing across every platform simultaneously. This guide walks you through setting up a complete multi-channel content pipeline from scratch, with working code examples and real configuration steps.
Prerequisites
- Node.js 18+ installed- A Google Cloud project with Docs API enabled- WordPress site with REST API access (or Application Password)- Social media developer accounts (Twitter/X, LinkedIn, Facebook)- Antigravity CLI installed
Step 1: Install and Configure Antigravity
Begin by installing the Antigravity CLI globally and initializing your project workspace.
npm install -g @antigravity/cli
antigravity init my-content-pipeline
cd my-content-pipeline
Authenticate with your Antigravity account:
antigravity auth login —api-key YOUR_API_KEY
Verify your installation:
antigravity —version
antigravity status
Step 2: Connect Google Docs as Your Content Source
Antigravity uses connectors to link external services. Add Google Docs as your primary content source.
antigravity connector add google-docs \
--client-id YOUR_GOOGLE_CLIENT_ID \
--client-secret YOUR_GOOGLE_CLIENT_SECRET \
--redirect-uri http://localhost:3400/callback
Complete the OAuth flow that opens in your browser. Then configure which folders to watch for new content:
antigravity source create \
--name "Blog Drafts" \
--connector google-docs \
--folder-id YOUR_GOOGLE_DRIVE_FOLDER_ID \
--watch true \
--status-field "Status" \
--trigger-value "Ready to Publish"
This tells Antigravity to monitor the specified Google Drive folder and trigger the pipeline whenever a document's custom property Status is set to **Ready to Publish**.
Step 3: Configure WordPress as a Publishing Destination
Add your WordPress site as an output channel:
antigravity destination add wordpress
—name “Company Blog”
—url https://yourdomain.com
—username your_wp_username
—app-password YOUR_WP_APP_PASSWORD
—default-status draft
Create a transformation rule to map Google Docs formatting to WordPress blocks:
antigravity transform create gdoc-to-wp
—source google-docs
—destination wordpress
—heading-style gutenberg
—strip-fonts true
—convert-links true
—extract-featured-image true
Step 4: Add Social Media Channels
Connect your social media accounts as additional destinations:
# Twitter/X
antigravity destination add twitter \
--name "Brand Twitter" \
--api-key YOUR_TWITTER_API_KEY \
--api-secret YOUR_TWITTER_API_SECRET \
--access-token YOUR_TWITTER_ACCESS_TOKEN \
--access-secret YOUR_TWITTER_ACCESS_SECRET
LinkedIn
antigravity destination add linkedin
—name “Company LinkedIn”
—client-id YOUR_LINKEDIN_CLIENT_ID
—client-secret YOUR_LINKEDIN_CLIENT_SECRET
Facebook Page
antigravity destination add facebook
—name “Brand Facebook”
—page-id YOUR_PAGE_ID
—access-token YOUR_FB_PAGE_ACCESS_TOKEN
Configure how blog content gets summarized for each social platform:
antigravity transform create blog-to-social
—source google-docs
—ai-summarize true
—twitter-max-chars 270
—linkedin-format professional
—facebook-format casual
—include-link true
—hashtag-strategy auto
Step 5: Build the Pipeline
Now assemble all pieces into a unified pipeline using a configuration file.
# antigravity.pipeline.yml
name: multi-channel-publish
version: 1
source:
connector: google-docs
config:
folder_id: YOUR_GOOGLE_DRIVE_FOLDER_ID
trigger:
field: Status
value: “Ready to Publish”
steps:
-
name: transform-wordpress
action: transform
use: gdoc-to-wp
output: wordpress_content
-
name: publish-wordpress
action: publish
destination: “Company Blog”
input: wordpress_content
options:
status: publish
categories_from: doc_metadata
-
name: generate-social
action: transform
use: blog-to-social
input: wordpress_content
output: social_posts
depends_on: publish-wordpress
-
name: publish-social
action: publish-multi
destinations:
- “Brand Twitter”
- “Company LinkedIn”
- “Brand Facebook”
input: social_posts
options:
schedule: immediate
include_canonical_url: true
depends_on: generate-social
notifications:
on_success:
- slack: YOUR_SLACK_WEBHOOK_URL
on_failure:
- email: your-email@example.com
Deploy the pipeline:
antigravity pipeline deploy ./antigravity.pipeline.yml
Step 6: Test and Run
Perform a dry run to verify everything works before going live:
antigravity pipeline run multi-channel-publish \
--dry-run \
--doc-id YOUR_TEST_DOC_ID
Review the output, then execute for real:
antigravity pipeline run multi-channel-publish \
--doc-id YOUR_TEST_DOC_ID
Enable the file watcher for fully automated publishing:
antigravity pipeline watch multi-channel-publish --daemon
## Step 7: Monitor and Manage
Check pipeline execution history and status:
antigravity pipeline logs multi-channel-publish --last 10
antigravity pipeline status multi-channel-publish
## Pro Tips for Power Users
- **Scheduled Social Drip:** Replace schedule: immediate with schedule: stagger and add stagger_minutes: 120 to space out social posts over several hours for maximum reach.- **Content Variants:** Use antigravity transform create with --ai-rewrite true to generate platform-native versions of your content instead of simple excerpts.- **Batch Publishing:** Run antigravity pipeline run multi-channel-publish --batch --folder-id FOLDER_ID to process all ready documents in a folder at once.- **Template System:** Define social post templates in .antigravity/templates/ using Handlebars syntax for consistent branding: {{title}} — Read more: {{url}} {{#each hashtags}}#{{this}} {{/each}}- **Multi-Language Pipelines:** Chain an ai-translate step before publishing to automatically localize content for regional social accounts.- **Rollback:** Use antigravity pipeline rollback multi-channel-publish --run-id RUN_ID to unpublish across all channels if a post goes out with errors.
## Troubleshooting Common Errors
| Error | Cause | Solution |
|---|---|---|
AUTH_EXPIRED: google-docs | Google OAuth token has expired | Run antigravity connector refresh google-docs to re-authenticate |
WP_REST_403: forbidden | WordPress Application Password lacks publish permissions | Generate a new Application Password for an Administrator-role user |
RATE_LIMIT: twitter | Twitter API rate limit exceeded | Add retry: { max: 3, delay: 900 } to the twitter destination config or enable stagger scheduling |
TRANSFORM_FAIL: empty content | Google Doc is empty or has restricted sharing | Ensure the doc has content and sharing is set to "Anyone with the link" or the service account has access |
PIPELINE_TIMEOUT | Large documents or slow API responses | Increase timeout in pipeline config: timeout_seconds: 120 |
Can I use Antigravity with content management systems other than WordPress?
Yes. Antigravity supports multiple CMS destinations out of the box, including Webflow, Ghost, Contentful, and Strapi. You can add any supported destination using antigravity destination add [platform] and include it in your pipeline YAML. Custom REST API destinations are also supported via the generic webhook connector, allowing integration with virtually any platform that exposes an API.
How does Antigravity handle formatting differences between Google Docs and social media platforms?
Antigravity uses a two-stage transformation process. First, it converts Google Docs rich formatting into a normalized intermediate format. Then, platform-specific transformers adapt the content for each destination — converting to Gutenberg blocks for WordPress, stripping formatting and truncating for Twitter, and creating professional-length summaries for LinkedIn. The AI summarization engine respects each platform’s character limits, tone expectations, and link-handling conventions automatically.
Is it possible to add an approval step before content goes live across all channels?
Absolutely. Insert a manual-approval step in your pipeline YAML between the transform and publish stages. Configure it with action: approval and specify approvers via email or Slack. The pipeline pauses and sends a notification with a preview link. Approvers can accept, reject, or request edits directly from the notification. Use antigravity pipeline approve —run-id RUN_ID from the CLI to approve pending runs programmatically.